Welcome to the Ms. Boss blog

My Dear Customer,

My Dear customer,


Why do some women seem to cruise and climb effortlessly while others are stagnant and stuck? Why do some women set bold goals and accomplish them while others fall short of just getting by?

I am honored to be writing this to you and cannot wait to hear your feedback.

Over the years we’ve been on a journey in building this bodysuit brand, and through the ups and downs you’ve been there for me and you’ve bolstered myself and my team with your constructive feedback, your support and your shared vision.

I have a plan to expand our offering, and would like your opinion on it. After all, no-one knows what our customers want, better than our customers.

While working together, we have learned that like us, you are ambitious women who love and take pride in their work.  You invest in your work wardrobe, and expect a high level of performance from it.

We have learned that you share our feminist values, and sometimes that you share our frustrations in all the challenges we still have ahead- as well as our celebration in the progress we women have made.

Some of you may know that in addition to founding Tuxe, I am a performance coach to individuals and brands. I have been asked about sharing some of my proven strategies for success through Tuxe- and thought it was a really great concept- but wanted to run it by you first.

We have always been about gearing you up to face the world with confidence and in comfort- and we would be remiss not to address how to do that from the inside out too. I would love to marry my two big passions- helping women look awesome and feel comfortable and emboldened, and coaxing out their inner confidence and ambition with proven strategies and exercises. Also, we know what a special, supportive and over achieving community we have, but you don’t know each other...yet! Do you like the idea of adding a community area to Tuxe so we can help each other out- celebrate each other’s successes and even help making wardrobe decisions?

I thought it might be great to build out the Tuxe platform, and share video and workbook content on here as it relates to women, their ambitions, inhibitions, confidence-boosting techniques and cheerleading, goal setting and perseverance.

I am writing to ask if this might be of interest to you, and what do you think of building an ecommerce women’s wear site to include online video content, worksheets, success stories, community and courses? Would that be awesome or just confusing? Let me know in the comments below.

Some of the features we would include would be:

* Moderated community forums on the site and on FB for group discussions

* Member spotlights- learning about each other, and cheering for each other. Asking for a raise, submitting a resume, going for an interview, launching a new company...

* Short videos with downloadable workbooks on topics such as finding your purpose, emboldening your confidence, understanding and using your fear, Fulfilling your potential. What topics would you like to see covered?

Thanks for being my reality check!

Tamar Daniel. CEO