My Dear Customers,

My Dear Customers,

Why do some women seem to cruise and climb effortlessly while others flounder fruitlessly ? Why do some women set bold goals and accomplish them while others fall short of just getting by? These are things I often used to wonder about, but now see clear answers to.

I am honored to be writing this to you and cannot wait to hear your feedback.

Over the years, we’ve been on a journey  building this bodysuit brand, and through the ups and downs, you have been there for me and you have bolstered myself and my team with your constructive feedback, your support, and your shared vision.

I plan to expand our offering, and would like your opinion . After all, no-one knows what our customers want better than our customers.

While working together, we have learned that like us, you are ambitious women who love and take pride in your work.  You invest in your work wardrobe and expect a high level of performance from it.

We have learned that you share our feminist values. You share our frustrations in the challenges women face and share in our celebrations of progress.

Some of you may know that in addition to founding TUXE, I am a performance coach to individuals and brands. I have been asked to share my proven strategies for success through TUXE- and think this is a innovative and unique concept- but I want to run it by you first.

Our mission has always been to outfit you to face the world with confidence and in comfort, and I feel we would be remiss not to address how to do that from the inside as well. I would love to marry my two big passions: helping women look and feel their most stylish, comfortable, and emboldened, and coaxing out inner confidence and ambition with proven strategies and exercises. We know what a special, supportive and over-achieving community we have, but you don’t know each other...yet! So now we want to hear from you. Do you also love the idea of adding a community area to TUXE so we can meet each other, celebrate each other’s successes, and even help making wardrobe decisions?

I think we should build out the TUXE platform to be more than just retail. I want to share video, and workbook content as it relates to women and their ambitions and inhibitions, confidence-boosting techniques, cheerleading, goal setting and perseverance.

Some of the features we would include would be:

* Moderated community forums on the site and on FB for group discussions

* Member spotlights- learning about each other, and cheering for each other. Asking for a raise, submitting a resume, going for an interview, launching a new company...

* Short videos with downloadable workbooks on topics such as finding your purpose, emboldening your confidence, understanding and using your fear, Fulfilling your potential. What topics would you like to see covered?

I am writing to ask if this would be of interest to you. What do you think of building an ecommerce women’s wear site that includes online video content, worksheets, success stories, community and courses? Would that be awesome or just confusing? Let me know in the comments below.

Thanks for being my reality check!

Tamar Daniel. CEO


  • Stephanie

    I always love when women support other women. In the spirit of simplification, though, I would echo separating my shopping from my personal/professional ambitions.

  • Atara

    Interesting idea… personally I keep shopping separate from me personal growth and community. It might be confusing.

  • Netta

    While I was reading your post I felt touched by your words and ideas. I feel it’s really what I need. I even feel some passion and yearning to be able to find the goal in my life and to build myself as a strong woman. Once the features will be well established, I and many other women will wait eagerly for new boost of strength and confidence.

    I know that often when one makes a new decision one has to sacrifice something, I just hope it will not be on account of your wonderful TUXE bodywear.

    If I can express myself as your customer.
    I love the shape of your bodywear and the way you designed it that it suits so well women’s body. I would love to be able to buy just the bottom part, as a perfect underwear, that I still didn’t find anywhere.

    Thank you for sharing with us your lovely ideas and for listening to us!

  • Alison

    I love your products and look forward to being able to continue supporting you. My honest opinion as a consumer who is a professional and working full time is this … sites with the additional content do not get that type of participation from me. I go on the site to look for appealing products, and to read helpful reviews about whatever I may be interested in. Then I am gone. If there is the occasional feature on say Must Have Looks, inspiration for certain pieces, or other consumers submitting their images in the products I am interested in, I may browse that. Anything above all that adds nothing for me, unfortunately.

  • Monique

    I love this idea! I do think it’s important to keep the shopping fashion/fashion side distinct from the information/ resource side of things. Sometimes a gal just wants to shop for great clothing- and sometimes she needs an kick-ass online forum for working women. Looking forward to seeing what you do next Tamar!

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