My Dear Customers,

Our Dear Customers,

Why do some women seem to cruise and climb effortlessly while others flounder fruitlessly ? Why do some women set bold goals and accomplish them while others fall short of just getting by? These are things we often used to wonder about, but now see clear answers to.

We plan to expand our offering, and would like your opinion . After all, no-one knows what our customers want better than our customers.

While working together, we have learned that like us, you are ambitious women who love and take pride in your work.  You invest in your work wardrobe and expect a high level of performance from it.

We have learned that you share our feminist values. You share our frustrations in the challenges women face and share in our celebrations of progress.

Our mission has always been to outfit you to face the world with confidence and in comfort, and we feel we would be remiss not to address how to do that from the inside as well. We would love to marry our two big passions: helping women look and feel their most stylish, comfortable, and emboldened, and coaxing out inner confidence and ambition with proven strategies and exercises. We know what a special, supportive and over-achieving community we have, but you don’t know each other...yet! So now we want to hear from you. Do you also love the idea of adding a community area to TUXE so we can meet each other, celebrate each other’s successes, and even help making wardrobe decisions?

We think we should build out the TUXE platform to be more than just retail. We want to share video, and workbook content as it relates to women and their ambitions and inhibitions, confidence-boosting techniques, cheerleading, goal setting and perseverance.

Some of the features we would include would be:

* Moderated community forums on the site and on FB for group discussions

* Member spotlights- learning about each other, and cheering for each other. Asking for a raise, submitting a resume, going for an interview, launching a new company...

* Short videos with downloadable workbooks on topics such as finding your purpose, emboldening your confidence, understanding and using your fear, Fulfilling your potential. What topics would you like to see covered?

We are writing to ask if this would be of interest to you. What do you think of building an ecommerce women’s wear site that includes online video content, worksheets, success stories, community and courses? Would that be awesome or just confusing? Let us know in the comments below.

Thanks for being our reality check.

Team TUXE!


22 comments


  • Dagmar

    As an early customer of TUXE (from the previous name days), I have enjoyed watching your evolution. And – playing devil’s advocate here – but I think it’s easy to lose sight of ones mission if spreading resources too thinly. So while I think your idea is certainly worth exploring (and even activating), possibly consider doing it via an auxiliary platform vs. via within TUXE’s shopping/clothing site itself. Sort of like “TUXE” (for clothing/shopping) and “WOMENS EMPOWERMENT, powered by TUXE” as an offshoot. Otherwise I think you run the risk of a) diluting your clothing brand, and b) not giving your other (great!) idea the visibility / energy it deserves. I look forward to seeing what your brainstorm and crowdsourcing of ideas engenders, Tamar. xo


  • Alix Tarnowsky

    I love the idea of workbooks and videos to help women develop themselves. However, I doubt I would participate in or read the community forums. I find myself reading Glossier and Madewell’s blogs and would love something more career focused here. Overall, great idea!


  • Ariella

    Love that idea!! As long as it is somehow incorporated with your company and products I think it would be amazing! Not only would it help women with their confidence (which let me tell you we all need right now!) it would cause more people to notice and bring attention to your company! I say go for it!!! :)


  • Genevieve Miller

    This sounds like a great platform. Look forward to your new path.


  • Elizabeth Kelly

    Yes! Definitely would love thay!


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