My Dear Customers,

Our Dear Customers,

Why do some women seem to cruise and climb effortlessly while others flounder fruitlessly ? Why do some women set bold goals and accomplish them while others fall short of just getting by? These are things we often used to wonder about, but now see clear answers to.

We plan to expand our offering, and would like your opinion . After all, no-one knows what our customers want better than our customers.

While working together, we have learned that like us, you are ambitious women who love and take pride in your work.  You invest in your work wardrobe and expect a high level of performance from it.

We have learned that you share our feminist values. You share our frustrations in the challenges women face and share in our celebrations of progress.

Our mission has always been to outfit you to face the world with confidence and in comfort, and we feel we would be remiss not to address how to do that from the inside as well. We would love to marry our two big passions: helping women look and feel their most stylish, comfortable, and emboldened, and coaxing out inner confidence and ambition with proven strategies and exercises. We know what a special, supportive and over-achieving community we have, but you don’t know each other...yet! So now we want to hear from you. Do you also love the idea of adding a community area to TUXE so we can meet each other, celebrate each other’s successes, and even help making wardrobe decisions?

We think we should build out the TUXE platform to be more than just retail. We want to share video, and workbook content as it relates to women and their ambitions and inhibitions, confidence-boosting techniques, cheerleading, goal setting and perseverance.

Some of the features we would include would be:

* Moderated community forums on the site and on FB for group discussions

* Member spotlights- learning about each other, and cheering for each other. Asking for a raise, submitting a resume, going for an interview, launching a new company...

* Short videos with downloadable workbooks on topics such as finding your purpose, emboldening your confidence, understanding and using your fear, Fulfilling your potential. What topics would you like to see covered?

We are writing to ask if this would be of interest to you. What do you think of building an ecommerce women’s wear site that includes online video content, worksheets, success stories, community and courses? Would that be awesome or just confusing? Let us know in the comments below.

Thanks for being our reality check.

Team TUXE!


22 comments


  • Sabrina McTaggart

    I LOVE this idea!

    I work as a Career Coach for Young Adults. I help young people [ages 15-24] begin to define their career path, and determine the steps they need to take to achieve their goals. I am on fire about my business; other than being a mom, it is truly what I was born to do!
    So many of the young women I work with are lacking confidence, confused and barely aware of their intelligence and power. I work every day to change that!
    I am always looking for resources that will help me in my mission.
    I’d also like to say that I have gathered a bunch of resources that may be of interest to you as you launch this new endeavour — just let me know if you’d like the links.
    Best of luck to you — I will be watching!
    Sabrina McTaggart
    sabrinamctaggart.com


  • Rivka

    Sounds incredibly empowering!! Thank you for lifting up women!!


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